WEBVTT
1
00:00:26.839 --> 00:00:31.239
It is time to leave your warriors outside and laugh
2
00:00:31.239 --> 00:00:35.520
with us inside the Treehouse. I'm Daniel Malley, along with
3
00:00:35.679 --> 00:00:41.600
Jerry Caldwell and today very special guest inside the Treehouse,
4
00:00:41.640 --> 00:00:46.719
the one and only Steve Nobello from Foxford DFW. Yay,
5
00:00:48.159 --> 00:00:50.039
you are so good at this, obviously because you do
6
00:00:50.079 --> 00:00:52.159
TV stuff all the time. So but you are just
7
00:00:52.520 --> 00:00:55.439
aimlessly spinning in your anchor chair and then all of
8
00:00:55.520 --> 00:00:59.920
a sudden you heard the click of a microphone switch
9
00:01:00.079 --> 00:01:01.920
or a TV switch, and then boom you shot in
10
00:01:01.960 --> 00:01:04.640
a position ready to roll, but still looking cool and casual.
11
00:01:05.079 --> 00:01:07.680
It's like a Pavlov's dog situation, right, that little red
12
00:01:07.760 --> 00:01:10.560
light comes on and you know it's go time. I'd
13
00:01:10.560 --> 00:01:12.280
like to know how you. I do enjoy that you
14
00:01:12.400 --> 00:01:16.319
retained that music at the beginning of your of your show.
15
00:01:16.840 --> 00:01:18.120
That always lets me know that you're on.
16
00:01:19.200 --> 00:01:22.760
Yeah, by retaining it, I appreciate you saying it because
17
00:01:22.799 --> 00:01:27.079
you'll ripping it off. Yeah, it's called piracy, Steve. It's
18
00:01:27.120 --> 00:01:28.719
not just for the Somalis anymore.
19
00:01:29.120 --> 00:01:31.120
Well, you know, I mean you live outside of the
20
00:01:31.200 --> 00:01:33.760
jurisdiction of the United States, don't you actually know?
21
00:01:34.840 --> 00:01:38.719
I don't. It's a misconception. Do I live in the Caribbean. Yes,
22
00:01:39.200 --> 00:01:42.799
it's technically the United States Urgent Islands. It's a territory.
23
00:01:43.000 --> 00:01:47.599
I couldn't vote in the presidential election, but I'm still
24
00:01:47.640 --> 00:01:52.159
a citizen, Okay. That's That's kind of how that works.
25
00:01:53.519 --> 00:01:56.159
And we celebrate Christmas here and everything. And one of
26
00:01:56.200 --> 00:01:58.200
the main reasons why I love having you on this
27
00:01:58.280 --> 00:02:01.519
time of year, Steve, is because every single year now
28
00:02:01.519 --> 00:02:04.959
and I believe this is the fifteenth year now that
29
00:02:05.000 --> 00:02:10.039
you've put together the Steve Noviello Holiday Guide. It is
30
00:02:10.080 --> 00:02:14.000
a massive holiday guide for people when it comes to
31
00:02:14.039 --> 00:02:17.000
gift giving. And it's not just like an old Seers
32
00:02:17.039 --> 00:02:19.080
catalog that you got to rip through all the pages for,
33
00:02:19.759 --> 00:02:22.960
but you actually break it out into different categories and things.
34
00:02:23.000 --> 00:02:26.560
And so I'm glad you're joining us. We can talk
35
00:02:26.560 --> 00:02:30.120
about it because you have unleashed it again this year.
36
00:02:30.479 --> 00:02:33.120
It's available on your website. I'm sure it's available on
37
00:02:33.159 --> 00:02:35.280
the Fox four website. Which one would you prefer to give?
38
00:02:36.479 --> 00:02:39.800
So, yeah, No, it's Avail's streaming worldwide on Fox Local.
39
00:02:40.280 --> 00:02:42.919
We have I think thirty eight runs and eighteen markets
40
00:02:42.919 --> 00:02:45.680
across the country this year. You could hop onto my
41
00:02:45.719 --> 00:02:47.439
Facebook to get a link. You can hop onto the
42
00:02:47.439 --> 00:02:49.520
Fox for News website to get a link to the
43
00:02:49.560 --> 00:02:51.879
complete guide. It's actually our sixteenth Pierre. So I'm not
44
00:02:51.919 --> 00:02:54.719
sure which of the years you missed, but it was
45
00:02:54.719 --> 00:02:56.120
a good one. I guarantee you that.
46
00:02:56.719 --> 00:02:58.520
Well, it's okay because I have a brain disorder. I
47
00:02:58.560 --> 00:03:01.159
have two brain disorders now, so I meant to say sixteen,
48
00:03:01.199 --> 00:03:03.680
but fifteen is what popped up. But I want you
49
00:03:03.759 --> 00:03:06.000
to know that I did. I did some research, and
50
00:03:06.039 --> 00:03:09.199
I pulled a few of the gifts out of your
51
00:03:09.240 --> 00:03:12.919
guide this year that I thought were really really interesting.
52
00:03:13.199 --> 00:03:14.360
Okay, what do you got?
53
00:03:16.639 --> 00:03:20.159
I realized, by the way, so this is your guide.
54
00:03:20.199 --> 00:03:21.759
I didn't put it together, but I pulled a few
55
00:03:21.759 --> 00:03:24.680
out that I thought were really innes I.
56
00:03:24.560 --> 00:03:26.599
Did the research. You you looked at a list and
57
00:03:26.599 --> 00:03:29.080
said that one. It's really the point of the guide,
58
00:03:29.120 --> 00:03:33.039
so that it appropriately Yeah, it's not it's not stealing,
59
00:03:33.400 --> 00:03:37.199
h Steve. I've curated this list like going to a
60
00:03:37.199 --> 00:03:38.919
restaurant of me, Like, well, I came up with all
61
00:03:38.960 --> 00:03:42.039
of these options. You read the menu and picked one.
62
00:03:42.159 --> 00:03:45.960
Actually, that's what you did. It's almost like you and
63
00:03:46.039 --> 00:03:48.599
I have been on a dinner date before. Uh, Okay,
64
00:03:48.639 --> 00:03:50.639
so a couple of things that I found from your
65
00:03:50.639 --> 00:03:54.280
guide that I thought were outstanding for various reasons. Okay,
66
00:03:55.319 --> 00:03:56.879
let me share this with you. Make sure that you'll
67
00:03:56.919 --> 00:03:59.560
be able to see this. The first one that stood
68
00:03:59.599 --> 00:04:02.199
out to me was, I believe this was in your
69
00:04:02.400 --> 00:04:06.360
category of gifts for people who have everything, and you
70
00:04:06.439 --> 00:04:10.680
guaranteed you guaranteed that some of these items people would
71
00:04:10.719 --> 00:04:12.520
not have. And the first one that jumped out of
72
00:04:12.560 --> 00:04:14.319
me is something called the moon Walker.
73
00:04:14.759 --> 00:04:18.480
I just had these on not an hour ago. In fact,
74
00:04:18.480 --> 00:04:20.240
they're like within one hundred feet of me. I can
75
00:04:20.240 --> 00:04:23.319
actually show them to you if you want. Yeah, so
76
00:04:23.480 --> 00:04:25.600
these we first saw these at the Consumer Electronic Show
77
00:04:25.600 --> 00:04:29.000
back in January. So think of this as you know
78
00:04:29.040 --> 00:04:31.920
the moving sidewalk at the airport. Think of this as
79
00:04:31.920 --> 00:04:34.319
your own personal moving sidewalk at all times. So they
80
00:04:34.399 --> 00:04:39.920
use AI adapter technology to feed energy to your feet, right,
81
00:04:39.959 --> 00:04:42.120
So the faster you walk, the more energy they provide.
82
00:04:42.120 --> 00:04:44.240
The slower you walk, they'll slow down for you. So
83
00:04:44.319 --> 00:04:47.439
it allows you to walk at the pace of a run.
84
00:04:48.439 --> 00:04:51.480
They do stop, You can climb stairs. There's a little
85
00:04:51.480 --> 00:04:53.480
bit of a learning curve. I had them on actually
86
00:04:53.560 --> 00:04:57.759
on the air this morning, kind of demonstrating them, so
87
00:04:57.800 --> 00:04:59.560
they take a moment to kind of get used to.
88
00:05:01.319 --> 00:05:03.480
Yeah, the way they describe, like you mentioned the first
89
00:05:03.519 --> 00:05:05.639
mobility device allowing you to walk at the speed of
90
00:05:05.639 --> 00:05:08.920
a run, and you mentioned adaptive AI drive train, which
91
00:05:09.240 --> 00:05:11.480
sounds fun for your feet, just makes me think that
92
00:05:11.519 --> 00:05:13.439
at some point the robot's going to take over and
93
00:05:13.600 --> 00:05:15.959
just send you someplace you never planned on.
94
00:05:17.920 --> 00:05:21.720
The again, a little bit of a learning curve. Raoul
95
00:05:21.759 --> 00:05:24.000
who I know, you know, He's like, what are those
96
00:05:24.000 --> 00:05:26.759
a couple hundred bucks? And I was like a little
97
00:05:26.759 --> 00:05:29.079
more than that, So they're a little on the pricey side.
98
00:05:29.560 --> 00:05:32.360
But again, so these items that are like you know
99
00:05:32.399 --> 00:05:33.920
that you've never heard of are meant to do one
100
00:05:33.959 --> 00:05:36.160
or two things. Either inspire you to think of something
101
00:05:36.160 --> 00:05:37.560
to be like, oh you know what, maybe not this,
102
00:05:37.800 --> 00:05:40.160
but that reminds me you know such and such on
103
00:05:40.199 --> 00:05:42.920
my list loves whatever, or maybe you just clicked the.
104
00:05:42.920 --> 00:05:45.639
My button and go from there, have have you? Or
105
00:05:45.680 --> 00:05:49.680
Hannah Baitah warned these moonwalkers during the ten on Fox four.
106
00:05:49.759 --> 00:05:53.439
This literally within the last hour I had them on
107
00:05:53.439 --> 00:05:55.319
my feet on television walking around.
108
00:05:55.680 --> 00:05:57.560
That is awesome. I love that I'll be sure to
109
00:05:57.839 --> 00:06:01.120
watch that replay of that on the four news dot
110
00:06:01.120 --> 00:06:04.120
com website later on today. Another item that I thought
111
00:06:04.160 --> 00:06:07.759
was cool in your selection that I then picked through
112
00:06:08.079 --> 00:06:10.639
the ugly sweater caps, which I think is great because
113
00:06:10.720 --> 00:06:12.639
if you want to do the ugly sweater party, but
114
00:06:12.680 --> 00:06:14.920
you don't want to commit to sweating, because in Texas
115
00:06:14.959 --> 00:06:17.800
it's hot, so you might be doing an ugly sweater party,
116
00:06:17.879 --> 00:06:20.639
but it's still it's still seventy degrees. So the hat,
117
00:06:20.680 --> 00:06:21.720
I think it's an awesome option.
118
00:06:21.759 --> 00:06:23.480
Maybe you just do the hat instead of the instead
119
00:06:23.480 --> 00:06:26.959
of the whole thing. So yeah, ugly sweater caps. They're
120
00:06:27.000 --> 00:06:31.319
also golf themed, so people, if you're into, like, you know, golf,
121
00:06:31.560 --> 00:06:33.920
kind of a kind of a nice again unique idea
122
00:06:33.959 --> 00:06:35.319
that you probably haven't heard of yet.
123
00:06:35.480 --> 00:06:37.879
Yeah, and it's it's exactly like, if you're not watching
124
00:06:37.879 --> 00:06:39.279
this right now, you're just listening to it in the
125
00:06:39.319 --> 00:06:41.959
old fashioned way, it's exactly what it sounds like. It's
126
00:06:42.000 --> 00:06:45.199
a baseball style hat and then the front artwork just
127
00:06:45.240 --> 00:06:47.079
looks like a Christmas sweater with a different colors. It's
128
00:06:47.079 --> 00:06:47.439
pretty cool.
129
00:06:47.519 --> 00:06:48.759
Yeah, So I feel like this is like a good
130
00:06:48.759 --> 00:06:50.600
white elephant gift as well for people.
131
00:06:51.240 --> 00:06:53.079
Yeah, I think that would actually be fairly popular at
132
00:06:53.079 --> 00:06:55.079
a white elephant thing, like all the booze would still
133
00:06:55.079 --> 00:06:58.360
go first, but this will probably come second. And then
134
00:06:58.600 --> 00:07:01.240
also this other one would I thought was pretty awesome,
135
00:07:01.279 --> 00:07:05.519
partly because I just like saying it. Pizza scissors, you know,
136
00:07:05.800 --> 00:07:06.639
it's interesting.
137
00:07:06.879 --> 00:07:08.759
I saw this. And by the way, so these are
138
00:07:08.759 --> 00:07:14.120
from WILLIAMS Sonoma. They are pizza scissors. My aunt Mary,
139
00:07:14.319 --> 00:07:16.720
she was actually my dad's aunt. So this woman is
140
00:07:16.759 --> 00:07:20.519
you know far, she's she's no longer with us. She
141
00:07:20.680 --> 00:07:22.959
used to make what we call pizza. It was really
142
00:07:23.040 --> 00:07:25.439
more like a ficaccio when I was a kid, and
143
00:07:25.480 --> 00:07:27.560
she had a pair of those like old school like
144
00:07:27.639 --> 00:07:30.879
black handle like teacher scissors. That that's how she used
145
00:07:30.920 --> 00:07:33.839
to cut the ficacia to serve it. And I saw
146
00:07:33.879 --> 00:07:37.199
these and I was like, son of them, Like poor
147
00:07:37.240 --> 00:07:40.160
aunt Mary. I mean, fifty years ago she was doing
148
00:07:40.199 --> 00:07:42.600
this and now william Sonoma is selling these things for
149
00:07:42.720 --> 00:07:45.079
I forget how much she could have She could have
150
00:07:45.079 --> 00:07:45.759
been a millionaire.
151
00:07:46.639 --> 00:07:49.480
Well those those are three of my standouts from your
152
00:07:49.480 --> 00:07:52.879
holiday guide this year. What is uh? What is your favorite?
153
00:07:52.920 --> 00:07:55.399
What is the one thing that of the entire catalog
154
00:07:56.040 --> 00:07:59.319
that you have said I want that, or you've already
155
00:07:59.360 --> 00:07:59.680
got it.
156
00:08:00.480 --> 00:08:04.319
You know, it's kind of hard to pick just one.
157
00:08:05.240 --> 00:08:08.480
I think that like okay, so like in the technology
158
00:08:08.560 --> 00:08:12.240
section from a company called sky Worth, and I'm gonna
159
00:08:12.279 --> 00:08:14.079
get the name wrong, and they actually I got I
160
00:08:14.079 --> 00:08:16.560
got a not so happy email from them about getting
161
00:08:16.560 --> 00:08:18.839
the name wrong. But they have something called the Lifestyle
162
00:08:19.240 --> 00:08:24.279
Portable Display with Google TV built in. Essentially, it's a television,
163
00:08:24.439 --> 00:08:29.360
right and you take it anywhere. It's maybe thirty or
164
00:08:29.399 --> 00:08:32.720
so inches and it's great. It's got the whole you know,
165
00:08:32.799 --> 00:08:35.200
streaming interface on it, just you know, Netflix and everything
166
00:08:35.200 --> 00:08:37.559
else on it. And I think it's got so many
167
00:08:37.600 --> 00:08:40.759
cool uses, tailgating being in the yacht, so it's you
168
00:08:40.759 --> 00:08:42.039
can do it. You can plug it in or you
169
00:08:42.039 --> 00:08:44.759
can charge at the batteries, you know, Like I'm thinking
170
00:08:44.840 --> 00:08:46.840
like hanging out in the yard with the kids, maybe
171
00:08:46.879 --> 00:08:50.360
watching a movie outside, like sitting like the hot tub,
172
00:08:50.440 --> 00:08:52.399
you know, and you know, in a kind of a
173
00:08:52.440 --> 00:08:54.480
temperate night, you know, with it on and having them
174
00:08:54.480 --> 00:08:56.679
watch cartoons or whatever else. I think it'd be cool
175
00:08:56.759 --> 00:08:58.679
that I thought was done really well. It's also got
176
00:08:58.679 --> 00:09:01.759
a nice Matt finish on display, so there's no reflectivity.
177
00:09:02.559 --> 00:09:04.240
So I would say that that's probably one of my
178
00:09:04.320 --> 00:09:05.679
favorite things on it for sure.
179
00:09:06.600 --> 00:09:09.080
Very cool. So also I always tell you this because
180
00:09:09.120 --> 00:09:11.320
you TV people, and I mean that a nice way.
181
00:09:11.320 --> 00:09:14.279
I when I say UTV people, when you guys get
182
00:09:14.320 --> 00:09:17.360
like hate mail, or you get you know, pissy messages
183
00:09:17.399 --> 00:09:21.279
from people or in this case, you know clients or
184
00:09:21.320 --> 00:09:23.480
whatever it is people that you know gave you stuff
185
00:09:23.480 --> 00:09:28.039
for the guide. You're all very kind in your responses.
186
00:09:28.720 --> 00:09:30.799
Those of us on the radio side don't put up
187
00:09:30.840 --> 00:09:33.200
with that crap. So if you want someone that is
188
00:09:33.320 --> 00:09:36.360
used to getting pissy emails from people and someone and
189
00:09:36.399 --> 00:09:39.320
someone to pilford through those for you, just forward them
190
00:09:39.320 --> 00:09:40.720
to us. We'll take care of it for You'll be
191
00:09:40.759 --> 00:09:41.720
happy to well.
192
00:09:41.759 --> 00:09:44.120
And again I will share with you, because this is
193
00:09:45.320 --> 00:09:47.720
recorded outside of the jurisdiction of the United States government,
194
00:09:48.279 --> 00:09:51.159
kind of what that experience looked like, you know. So
195
00:09:51.240 --> 00:09:53.080
here's the thing that I don't tell PR people about
196
00:09:53.080 --> 00:09:55.440
Gift Guide. So listen, I get it like it's a
197
00:09:55.480 --> 00:09:59.399
big lift to send us stuff and we get probably
198
00:09:59.679 --> 00:10:03.279
five times as much stuff as we actually put on TV. Right,
199
00:10:03.279 --> 00:10:05.480
there's just we just one hundreds and hundreds of other things.
200
00:10:05.919 --> 00:10:07.919
If I'm requesting something, it's because I know I've got
201
00:10:07.919 --> 00:10:10.679
a spot for it. But people blindly send us stuff,
202
00:10:10.720 --> 00:10:13.919
and sometimes that stuff is like those moon shoes or
203
00:10:14.000 --> 00:10:16.120
like twelve hundred bucks. You know, they're like, here you go,
204
00:10:17.039 --> 00:10:19.000
and what I don't tell them because I never know
205
00:10:19.039 --> 00:10:21.080
how many cities were going to get picked up by.
206
00:10:22.000 --> 00:10:24.159
I don't make any guarantees of coverage or anything like that.
207
00:10:24.240 --> 00:10:27.120
So like that television person, for example, it was the
208
00:10:27.320 --> 00:10:30.879
it was the client's first time trying their hand at television, right.
209
00:10:31.120 --> 00:10:32.639
I really liked it. I knew it was going to
210
00:10:32.639 --> 00:10:34.519
be in the guide. I put it in. It's on
211
00:10:34.559 --> 00:10:38.039
the online version, it's in the television version. It'll be
212
00:10:38.039 --> 00:10:42.759
in a breakout segment as well. And I send right
213
00:10:42.759 --> 00:10:44.720
before the day before Thanksgiving. I send a note, which
214
00:10:44.759 --> 00:10:46.120
is also a big pain in the neck because you've
215
00:10:46.120 --> 00:10:48.200
got to now curate this list of one hundred people
216
00:10:48.279 --> 00:10:50.559
to send emails to. I say, hey, thank you so
217
00:10:50.639 --> 00:10:52.600
much for being part of the guide. You know, I
218
00:10:52.639 --> 00:10:57.039
appreciate you. Here's the you know, better news we've been
219
00:10:57.080 --> 00:10:59.720
picked up by you know, you know, thirty eight runs
220
00:10:59.759 --> 00:11:02.879
and teen markets from New York to California blah bla
221
00:11:02.879 --> 00:11:04.799
blah blah. So all these pr people who think like,
222
00:11:05.120 --> 00:11:07.080
you know, like, hey, you're like, oh yeah, I got
223
00:11:07.080 --> 00:11:08.960
my client on TV in Dallas, like and then the
224
00:11:09.039 --> 00:11:11.120
day before things saving they find out actually, you're going
225
00:11:11.159 --> 00:11:14.399
to be on all over the country, you know, multiple times,
226
00:11:14.720 --> 00:11:16.120
Like it's a nice feather in their cap.
227
00:11:16.279 --> 00:11:16.440
Right.
228
00:11:16.879 --> 00:11:20.240
So when this person contacted me and was not pleased
229
00:11:20.279 --> 00:11:24.600
that I had written freestyle instead of lifestyle, I was like, well, hey,
230
00:11:24.639 --> 00:11:28.480
I hope the coast to coast coverage was helpful for
231
00:11:28.559 --> 00:11:35.480
your client. And then she like doubled down on like, well,
232
00:11:35.519 --> 00:11:37.919
here's what the warning. I was like, okay, you know what, Okay,
233
00:11:38.399 --> 00:11:41.759
I get it, Like, you know, are people are funny
234
00:11:41.759 --> 00:11:43.320
that way, right, Like at the end of the day
235
00:11:43.519 --> 00:11:45.639
we showed the product, I said, I loved it. There's
236
00:11:45.679 --> 00:11:47.799
a shopping link that actually allows people to buy it.
237
00:11:47.840 --> 00:11:51.759
Like does the average consumer really care that I misspoke
238
00:11:51.840 --> 00:11:55.639
on the second or third word of the twelve word name.
239
00:11:56.039 --> 00:11:58.039
They do not, right, they really don't. But I get
240
00:11:58.039 --> 00:12:00.840
it as a you know, your client probably putting pressure
241
00:12:00.879 --> 00:12:03.159
on you to be like, oh that's not precisely you know,
242
00:12:03.480 --> 00:12:07.320
like I'm sure that that name was workshopped in. However,
243
00:12:07.399 --> 00:12:09.080
things are done, and you know there's will be a