WEBVTT
1
00:00:26.120 --> 00:00:30.079
It is time to leave your worries outside and laugh
2
00:00:30.120 --> 00:00:33.520
with us inside the Treehouse. I'm Daniel Mallley along with
3
00:00:33.560 --> 00:00:40.560
Trey Trenholm and Jerry Caldwell. Today is Fred Day, June
4
00:00:40.560 --> 00:00:45.359
twenty seven, twenty twenty five. Welcome to the end of
5
00:00:45.479 --> 00:00:47.920
the week Inside the Treehouse. I hope you've had a
6
00:00:47.920 --> 00:00:50.520
good week. If not, then I hope that the Treehouse
7
00:00:51.960 --> 00:00:56.439
has made it just a little bit better. And speaking
8
00:00:56.520 --> 00:01:01.439
of making things just a little bit better, just a
9
00:01:01.479 --> 00:01:04.159
little bit later on Inside the Treehouse show today, we
10
00:01:04.200 --> 00:01:07.840
have a fun announcement to make, so stay tuned right
11
00:01:07.879 --> 00:01:12.359
here for a very fun announcement Inside the Treehouse. Very exciting,
12
00:01:12.480 --> 00:01:18.640
very fun, very fun, very exciting. Not the lame radio teaser.
13
00:01:18.640 --> 00:01:21.159
It's like we have a huge announcement coming up and
14
00:01:21.239 --> 00:01:24.079
blah blah blah time and then it's you know, it's
15
00:01:24.400 --> 00:01:27.959
Mike Reno's playing a back room somewhere at a place
16
00:01:28.000 --> 00:01:30.599
you don't care about, and you're gonna get free tickets
17
00:01:30.599 --> 00:01:35.200
from us. No, nothing like that. This is an actual
18
00:01:35.319 --> 00:01:38.519
fun announcement that we're excited to make, and we hope
19
00:01:38.560 --> 00:01:40.680
you will be as excited to hear it. That'll come
20
00:01:40.760 --> 00:01:43.599
up just a little bit Today inside the Treehouse show,
21
00:01:44.640 --> 00:01:47.480
we are going to start this wonderful Friday edition of
22
00:01:47.519 --> 00:01:48.640
the Treehouse with.
23
00:01:50.120 --> 00:01:51.000
Brands.
24
00:01:52.680 --> 00:01:56.959
What is your most trusted brand? And I know what
25
00:01:56.959 --> 00:02:00.040
you're thinking, Dan, You usually start the show with some
26
00:02:00.280 --> 00:02:03.159
really strong, compelling or great hook to bring us into
27
00:02:03.280 --> 00:02:05.760
each of the episodes. Well, hang on, I'm going to
28
00:02:05.799 --> 00:02:07.879
get to it. The reason why I ask you that
29
00:02:07.959 --> 00:02:11.960
is because there's been a massive new report published on
30
00:02:12.039 --> 00:02:18.360
America's most trusted brands. It weighed the reputations of thousands
31
00:02:18.400 --> 00:02:24.719
of brands, including restaurants, groceries, household products, services, and entertainment.
32
00:02:25.159 --> 00:02:28.960
The reason why this speaks to me so deeply is
33
00:02:29.000 --> 00:02:32.159
because just the other day we talked inside the Treehouse
34
00:02:32.199 --> 00:02:35.639
that in order to find true happiness, you just need
35
00:02:35.639 --> 00:02:40.800
to learn to trust in people. Well, I've put trust
36
00:02:40.800 --> 00:02:44.360
in people and been disappointed many times. I've put trust
37
00:02:44.439 --> 00:02:49.240
in brands and been disappointed many times. So when there's
38
00:02:49.280 --> 00:02:52.479
a groundbreaking survey and results are published saying here are
39
00:02:52.479 --> 00:02:56.080
all the most trusted brands, like are they? Let's find
40
00:02:56.080 --> 00:03:04.599
out the most trusted brand for or boomers kleenex oooh.
41
00:03:06.879 --> 00:03:11.080
On the opposite end of the spectrum, the most trusted
42
00:03:11.120 --> 00:03:17.240
brand for gen Z YouTube. That's a hell of a
43
00:03:17.360 --> 00:03:25.520
gap among the generations. Gen Z's most trusted brand is YouTube. Meanwhile,
44
00:03:26.840 --> 00:03:30.719
the boomers their most trusted brand is Kleenex. And if
45
00:03:30.759 --> 00:03:33.479
I was a boomer and my most trusted brand is
46
00:03:33.520 --> 00:03:42.680
not depends, I have a problem, Trey, you look utterly perplexed.
47
00:03:44.759 --> 00:03:47.479
Well when when? And maybe this just lends itself to
48
00:03:47.919 --> 00:03:52.800
the I can't dress this up stupidity of gen Z.
49
00:03:53.360 --> 00:03:58.080
When you said trusted brands, I assume things that were manufactured,
50
00:03:58.159 --> 00:04:02.919
made that you know, you put your hands on, tactile
51
00:04:03.360 --> 00:04:07.719
things you used. Not what sort of trust or not
52
00:04:07.759 --> 00:04:10.400
trust about YouTube? What you see on YouTube is up
53
00:04:10.400 --> 00:04:10.759
to you.
54
00:04:11.879 --> 00:04:14.560
And I don't trust YouTube. You know what owned by Google?
55
00:04:14.719 --> 00:04:17.160
And you know what Google does mine all of our
56
00:04:17.279 --> 00:04:19.560
data and guess what, I'm actually okay with it. I
57
00:04:19.600 --> 00:04:21.439
don't care because in that way, I at least get
58
00:04:21.480 --> 00:04:25.120
fed things that I might have an interest in, as
59
00:04:25.160 --> 00:04:28.399
opposed to things I don't. But this is why this
60
00:04:28.480 --> 00:04:32.959
is so fascinating to me. Across the generational spectrum, the
61
00:04:33.000 --> 00:04:37.199
brands that we trust most, it is so fascinating to
62
00:04:37.240 --> 00:04:41.920
see the different ones by generation. So gen Z's most
63
00:04:41.920 --> 00:04:49.800
trusted brand is YouTube for millennials, it's Google for those
64
00:04:49.839 --> 00:04:53.279
of us that are hardcore gen xers. Our most trusted
65
00:04:53.319 --> 00:05:00.879
brand is Don Dish Soap. And you know what, Jerry,
66
00:05:00.879 --> 00:05:04.720
look at Trey's face when I saw this. I knew
67
00:05:05.079 --> 00:05:08.839
this was going to be agreed upon by Trey because
68
00:05:08.959 --> 00:05:11.439
Trey is the individual that told me and my wife
69
00:05:11.480 --> 00:05:15.000
about the greatness of not just Don Dish soo. We
70
00:05:15.160 --> 00:05:18.759
know that it even cleans the little oily dunts, but
71
00:05:18.879 --> 00:05:25.079
the greatness of Don Powerwash. Don Powerwash is a household
72
00:05:25.120 --> 00:05:29.519
cleaning game changer. And this is how you know you're
73
00:05:29.600 --> 00:05:33.000
old when the brands you trust the most are about
74
00:05:33.120 --> 00:05:39.639
keeping things dry or clean, versus some idiot that face
75
00:05:39.759 --> 00:05:43.639
planted to chocolate rain on a video on YouTube. You
76
00:05:43.680 --> 00:05:46.240
know you're of a certain age I have.
77
00:05:46.560 --> 00:05:51.519
I am just I'm kind of just blown away by
78
00:05:51.360 --> 00:05:52.759
that entire list.
79
00:05:53.839 --> 00:05:57.319
Oh, Trey, that's just the tip of the iceberg. I
80
00:05:57.319 --> 00:06:01.639
mean again, this survey dealt with thousands of brands. You
81
00:06:01.720 --> 00:06:03.000
want you want me to give you some more.
82
00:06:03.160 --> 00:06:06.399
Well, I'm gonna ask this question though, first, because it's interesting.
83
00:06:07.319 --> 00:06:10.839
Do y'all have Kleenex around your house? Oh?
84
00:06:10.920 --> 00:06:12.759
Yeah, yeah, yeah, I think we have.
85
00:06:12.800 --> 00:06:14.920
Some I never I have never.
86
00:06:15.759 --> 00:06:16.439
I don't use it.
87
00:06:17.040 --> 00:06:18.959
I don't use it. Like if I'm gonna blow, I'll
88
00:06:19.040 --> 00:06:20.519
usually go grab some toilet paper.
89
00:06:21.120 --> 00:06:27.720
Uh So, the Vics and lotion, Kleenex, bumb digity, gotcha.
90
00:06:28.199 --> 00:06:31.360
I've never liked Kleenex because anytime I actually blow my nose,
91
00:06:31.399 --> 00:06:33.439
it just feels like I've just stopped it up. More.
92
00:06:34.279 --> 00:06:38.600
When I'm really clogged up, I'll I'll do the gross stuff.
93
00:06:39.680 --> 00:06:40.920
The farmer farmer hanky.
94
00:06:41.399 --> 00:06:42.160
I never got to be.
95
00:06:42.199 --> 00:06:45.519
Good at those, despite the fact that my grandfather was
96
00:06:45.519 --> 00:06:48.279
a cattle rancher. I never did good at the farmer hanky.
97
00:06:48.800 --> 00:06:50.759
Uh I just do the hawk and.
98
00:06:50.800 --> 00:06:56.399
Go okay, tell me more about this survey. I feel
99
00:06:56.439 --> 00:06:58.800
like I'm just gonna just sink further into it.
100
00:06:58.959 --> 00:07:02.639
Just into an old man oblivion.
101
00:07:02.279 --> 00:07:03.600
Just generational depression.
102
00:07:05.040 --> 00:07:07.759
It's going to get ugly, buddy, It's gonna get real ugly.
103
00:07:08.160 --> 00:07:11.199
All right, So the most trusted brands? Do you want
104
00:07:11.199 --> 00:07:13.959
to know? The most trusted brands? For Gen Z, Millennials,
105
00:07:13.959 --> 00:07:15.120
gen X or Boomers?
106
00:07:15.199 --> 00:07:19.199
First, I like the order you did that before. I
107
00:07:19.399 --> 00:07:23.519
like I like the Boomers, then gen Z, then Millennials,
108
00:07:23.519 --> 00:07:25.040
then kind of work back towards gen X.
109
00:07:25.199 --> 00:07:27.439
All right, got it, so we'll bookend it, all right.
110
00:07:28.680 --> 00:07:30.759
I feel like you're starting with the two generations. I
111
00:07:30.920 --> 00:07:33.199
feel like I'll be most disappointed with and then I
112
00:07:33.439 --> 00:07:35.920
have hope for millennials, and then we'll see.
113
00:07:35.759 --> 00:07:36.639
There you go. Okay.
114
00:07:37.360 --> 00:07:43.360
For boomers, the most trusted brand is Kleenex, followed by
115
00:07:43.600 --> 00:07:48.879
Don Dish Soap, very popular, ups Thailanol, Makes Sense, and
116
00:07:49.000 --> 00:07:55.879
band Aid. Others that ranked highly also include Low's Ace Hardware, Colgate,
117
00:07:58.600 --> 00:08:02.879
Philadelphia Cream, Cheese's Bounty as in the towels, and Hefty
118
00:08:03.120 --> 00:08:09.319
as in the trash bags Slash storage bags. Now for
119
00:08:09.480 --> 00:08:15.600
gen Z, the most trusted brand YouTube, followed by band Aid,
120
00:08:15.800 --> 00:08:20.240
Don Dish Soap, Costco, and Google. So interesting that band
121
00:08:20.240 --> 00:08:25.360
Aid and Don Dish Soap are actually, you know, crossing over.
122
00:08:25.879 --> 00:08:29.879
Others that ranked high include for gen Z, Nike, Ben
123
00:08:29.920 --> 00:08:35.159
and Jerry's ice Cream, Gatorade, Nintendo, Netflix, PlayStation, and Spotify.
124
00:08:36.679 --> 00:08:40.000
I can get on board with Nintendo. I have owned
125
00:08:40.480 --> 00:08:41.759
a lot of Nintendo systems.
126
00:08:42.120 --> 00:08:45.200
Our generation grew up on Nintendo, so I'm curious to
127
00:08:45.240 --> 00:08:48.279
see if Nintendo is a trusted brand for gen X.
128
00:08:49.480 --> 00:08:53.120
All right, Now, for millennials, the most trusted brand is Google,
129
00:08:53.679 --> 00:09:02.639
followed by PayPal, YouTube again, Dish Soap, and shockingly, the
130
00:09:02.759 --> 00:09:09.799
United States Postal Service. Man, I don't trust the Postal
131
00:09:09.840 --> 00:09:10.480
service at all.
132
00:09:11.120 --> 00:09:14.320
That's that the post office gets a bad rap. I
133
00:09:14.360 --> 00:09:17.159
will still to this day say even I don't even
134
00:09:17.200 --> 00:09:19.679
know what it costs now. But the fact that like
135
00:09:19.720 --> 00:09:22.159
for fifty cents, you can drop something in a box
136
00:09:22.480 --> 00:09:25.000
and it will get anywhere in the country within usually
137
00:09:25.000 --> 00:09:26.639
three days, is amazing.
138
00:09:26.960 --> 00:09:27.320
It is.
139
00:09:27.399 --> 00:09:31.320
It is amazing. However, if you want service with a
140
00:09:31.360 --> 00:09:34.480
smile at the post office, don't come to mind.
141
00:09:35.519 --> 00:09:37.519
Oh, don't go to any of them. But I am right,
142
00:09:37.720 --> 00:09:42.919
But but but I understand, and and they're frustration. Especially
143
00:09:43.000 --> 00:09:46.840
you want to you you want to see something. You
144
00:09:47.080 --> 00:09:49.039
get in line behind a gen Z person at the
145
00:09:49.039 --> 00:09:53.080
post office and see if you have long you last.
146
00:09:57.960 --> 00:09:59.480
You're in the Treehouse.
147
00:10:00.279 --> 00:10:04.440
Visit us online at Treehouse on air dot com.
148
00:10:04.480 --> 00:10:08.840
What's an address, Well, you made an addie.
149
00:10:11.679 --> 00:10:14.000
If you love guns or hunting, you're going to love
150
00:10:14.159 --> 00:10:17.759
Defender Outdoors. Defender Outdoors Shooting Center is forty three thousand
151
00:10:17.799 --> 00:10:21.559
square feet of guns, gun range and gun fund, firearms,
152
00:10:21.720 --> 00:10:25.799
Ammo apparel, accessories, and more. Have a bachelor party, birthday
153
00:10:25.879 --> 00:10:29.799
or team building event. All inclusive packages available for endless entertainment.
154
00:10:29.879 --> 00:10:33.720
Training classes are added weekly and private instruction is always available.
155
00:10:33.799 --> 00:10:36.080
Come see why Defender has been voted the best gun
156
00:10:36.159 --> 00:10:38.600
range in North Texas five years in a row. Visit
157
00:10:38.679 --> 00:10:41.960
us at Defender Outdoors dot com. Defender Outdoors. Are you
158
00:10:42.000 --> 00:11:00.759
a Defender.
159
00:10:51.600 --> 00:10:53.120
You're in the tree Oops.
160
00:10:53.919 --> 00:10:59.240
Visit us online at Treehouse on Air dot com.
161
00:10:59.279 --> 00:11:01.120
This segment of the Treehouse is brought to you by
162
00:11:01.159 --> 00:11:05.360
Defender Outdoors. Defender Outdoors in fort Worth is fort Worth's
163
00:11:05.480 --> 00:11:10.679
premiere indoor gun range and training facility. Memberships are available
164
00:11:10.720 --> 00:11:13.279
which unlocks some very cool benefits, but it is also
165
00:11:13.360 --> 00:11:14.919
open to the public. So you want to go in
166
00:11:14.960 --> 00:11:18.759
and play around while being safe. You can do that.
167
00:11:18.840 --> 00:11:22.080
Go pewpew to your heart's content at Defender Outdoors in
168
00:11:22.200 --> 00:11:24.519
fort Worth on Shot Street, and while you're there, do
169
00:11:24.559 --> 00:11:28.639
a little shopping and use code Treehouse for special discounts
170
00:11:28.639 --> 00:11:33.159
both in store and online at Defender Outdoors Anddefender Outdoors
171
00:11:33.159 --> 00:11:36.519
dot Com. This is the Treehouse Show. I'm Daniel Malling
172
00:11:36.519 --> 00:11:40.360
along with tree Trendholme and Jerry Caldwell. Today is Ford Day,
173
00:11:41.399 --> 00:11:45.720
June twenty seventh, twenty twenty five, we'll jump into a
174
00:11:45.759 --> 00:11:50.120
little more of the most Trusted Brand survey because honestly,
175
00:11:50.159 --> 00:11:52.960
I don't know why, but it is just utterly fascinating.
176
00:11:53.000 --> 00:11:54.559
So we'll jump into a little bit more of that
177
00:11:55.559 --> 00:11:58.960
later on inside the Treehouse. Right now, there is a
178
00:11:59.000 --> 00:12:01.480
new term we all have to learn before we can
179
00:12:01.519 --> 00:12:05.240
go on about our day or our lives. There is
180
00:12:05.320 --> 00:12:08.759
yet another new freaking term we have to learn so
181
00:12:08.799 --> 00:12:12.679
we can all communicate with the various generations. So here
182
00:12:12.720 --> 00:12:14.799
we go. Are you guys ready for the new term
183
00:12:14.799 --> 00:12:16.759
that we have to learn today?
184
00:12:17.519 --> 00:12:18.840
I got my pen in hand.
185
00:12:18.960 --> 00:12:23.960
All right, elloins are girded, Okay, do write? Never mind,
186
00:12:24.000 --> 00:12:26.200
don't answer any question I'm about to ask you, there, Joe.
187
00:12:28.080 --> 00:12:30.120
The new term that we need to learn about today
188
00:12:30.159 --> 00:12:37.679
inside the Treehouse is screen divorce. Screen divorce. I had
189
00:12:37.720 --> 00:12:42.519
some initial thoughts when I saw this, like, is this
190
00:12:42.559 --> 00:12:46.399
where you just slowly close a screen door in front
191
00:12:46.399 --> 00:12:49.799
of your significant other and tell them I want a divorce?
192
00:12:50.200 --> 00:12:54.639
Because if so, it's kind of funny. Seems a little melodramatic,
193
00:12:54.679 --> 00:12:56.720
but still kind of funny. That, of course, is not
194
00:12:56.840 --> 00:12:59.799
what it is. These new terms are never that simple. No,
195
00:13:00.440 --> 00:13:07.159
A screen divorce is much dumber than that. A screen
196
00:13:07.200 --> 00:13:10.759
divorce is a trendy term, even though it's not a
197
00:13:10.799 --> 00:13:14.080
new idea. This is when you opt to sleep in
198
00:13:14.159 --> 00:13:18.440
different beds or different rooms, maybe because one of you snores.
199
00:13:19.480 --> 00:13:22.200
I'm sorry. That's sleep divorce. Sleep divorce. That's where you
200
00:13:22.200 --> 00:13:25.559
sleep in different rooms. That's sleep divorce. Screen divorce is
201
00:13:25.600 --> 00:13:27.919
when you do the same thing but with what you
202
00:13:27.960 --> 00:13:31.159
watch on TV or streaming. So you go to separate
203
00:13:31.279 --> 00:13:35.200
rooms to watch your own shows. So again you're not
204
00:13:35.240 --> 00:13:40.720
actually divorcing, you're just separating to go to your own
205
00:13:41.200 --> 00:13:44.679
space to watch your show because you don't want to
206
00:13:44.679 --> 00:13:47.759
watch hers, she doesn't want to watch yours. So you
207
00:13:47.840 --> 00:13:49.639
go to your own spot and then you do it
208
00:13:49.679 --> 00:13:53.559
that way. That's screen divorce. I'm a big believer in
209
00:13:53.639 --> 00:13:56.919
words and that they mean something, and that they need
210
00:13:56.960 --> 00:13:59.679
to mean something. If you're going to say screen divorce,
211
00:13:59.720 --> 00:14:04.519
divorce needs to be an actual thing. Otherwise, if you're
212
00:14:04.519 --> 00:14:07.320
not actually dissolving a marriage, stop saying divorce. It's just
213
00:14:07.399 --> 00:14:08.559
you're going to separate rooms.
214
00:14:09.159 --> 00:14:12.120
But I mean, you can divorce yourself of a situation.
215
00:14:14.639 --> 00:14:17.120
I guess I just see it as you know, it's
216
00:14:17.159 --> 00:14:19.399
a relationship base, and it's like you're dissolving something.
217
00:14:19.679 --> 00:14:22.960
I assume that screen divorce was going to be that.
218
00:14:23.799 --> 00:14:27.080
Gen Z now considers it perfectly acceptable to break up
219
00:14:27.159 --> 00:14:28.519
via FaceTime.
220
00:14:30.279 --> 00:14:35.360
That makes more sense. I agree, Thank you, Trey. Yeah, no,
221
00:14:35.480 --> 00:14:38.840
screen divorce. That's the go to your own room to
222
00:14:38.919 --> 00:14:40.960
watch whatever it is you want to watch. A writer
223
00:14:41.120 --> 00:14:44.000
for The Guardian did a huge piece on it. Screen
224
00:14:44.000 --> 00:14:46.120
divorce is when you don't have to agree on what
225
00:14:46.279 --> 00:14:49.759
to watch. You both watch whatever you want on separate screens.
226
00:14:50.120 --> 00:14:52.840
You can watch in different rooms or in the same room,
227
00:14:53.039 --> 00:14:55.919
and one of you wears headphones. The idea is you
228
00:14:55.960 --> 00:14:58.879
avoid the situation where one person has to suffer through
229
00:14:58.919 --> 00:15:04.159
a show they don't actually like. Lots of couples already
230
00:15:04.200 --> 00:15:08.919
do this, it's just now it's got a label. Everything
231
00:15:09.039 --> 00:15:12.960
these days has a freaking label, including do you want
232
00:15:12.960 --> 00:15:13.480
to watch this?
233
00:15:13.639 --> 00:15:13.720
No?
234
00:15:13.960 --> 00:15:15.559
Okay, Well I'm gonna go in the other room and
235
00:15:15.600 --> 00:15:22.799
watch it. Okay, see you later. I don't feel like
236
00:15:22.840 --> 00:15:25.519
watching Dark Crystal. That show creeps me out. You want
237
00:15:25.519 --> 00:15:27.960
to go in the other room and watch it, maybe
238
00:15:27.960 --> 00:15:31.799
I'll allow it, but I'm not watching it.
239
00:15:32.559 --> 00:15:35.320
Oh, you're putting your foot down with Tara on what
240
00:15:35.600 --> 00:15:36.159
you're watching.
241
00:15:36.679 --> 00:15:38.600
Well, that's an easy one to put my foot down
242
00:15:38.639 --> 00:15:39.879
on because it creeps her out too.
243
00:15:45.080 --> 00:15:49.159
Katie and I don't have that problem. We just watch.